Arrow are a boutique private property investment and development company, specialising in commercial property opportunities in Australian metropolitan markets.
In order to gain cut-through in an increasingly cluttered market, Arrow approached Biggie Smalls to develop their brand identity. The brand idea – Flexibility. Precision. Results. – informed the development of a strong yet versatile visual identity.
Bold type, graphics and colour are juxtaposed with abstract photography and a classic, refined wordmark.