Muffin Break

Muffin Break

Brand Book

To communicate Muffin Break’s new strategic direction and tagline ‘Good Goes In’, key stakeholders and franchisees were presented with a brand book containing the company vision, mission, brand idea, manifesto, values and personality.

For the launch, ‘goodie bags’ were handed out and the brand book was presented as a gift, wrapped in a screen printed tea-towel. Bold typographic messaging, fresh photography and easy-to-digest chunks of information kept information light and engaging.