Muffin Break’s huge popularity in the coffee category also makes it an ideal breakfast destination. Wanting to capitalise on time-poor early morning commuters and tradies, their product team decided it was time to give their breakfast range a wake-up call. Fresh and ready-to-go breakfast options were developed for customers often too rushed in the morning to even think about preparing a wholesome brekky.
Our task was to develop a campaign concept to promote their new offering through in-store comms and online via web banners and social media. Using vibrant colours coupled with delicious product photography and hand-drawn illustrations we created simple but effective comms for each of their breakfast items.