We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Retail Comms
Campaign Ideation
Internal Comms

Get in touch

Gemma Wharekawa
Account Director
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010


Fit Nutrition Fix

Fit Nutrition Fix

Brand Identity

FIT is a new brand of lifestyle concept stores housing premium quality sports supplements and tailored nutritionist approved smoothies. Whether slimming down, bulking up, or just keeping healthy, FIT offer a range of products to cater to every body.

In order to push business to the next level, Biggie Smalls were brought in to develop the brand identity. We wanted to create something that mirrored FIT's offering – flexible, unique, not one-size-fits-all. Something that could easily dial up or down to suit the tone or audience.

The result was a strong, modular identity system. Graphic elements behave like a game of tetris – scaling, rotating and flipping to accommodate photography and messaging.