Muffin Break

Muffin Break

Good Goes In Campaign

Following on from a successful internal launch, it was time to share Muffin Break’s new strategic and creative direction with the public. To kick off the campaign we created an enticing visual feast in the form of a succinct brand video.

We then strategically phased in various printed POS comms to each location throughout Australia and New Zealand, keeping customers hungry for more. Additionally, bespoke social content supported the launch during a 6 month roll-out.