In November 2017, Australia legalised the sale of hemp for human consumption. Due to its superfood status – high in omegas, aminos, fibre and protein – hemp-based foods are set to thrive in the growing health food sector.
Biggie stepped up to work on the naming, identity and packaging of a brand seeking to bring quality, locally produced hemp food to the Australian market. Hemple was born.
The name provides an immediate link to the product, as well as building a conceptual theme around the idiom ‘your body is your temple’.
The concept was carried through all packaging, communications and language. The Hemple pyramid logo features prominently in application, commanding attention and standing apart from competitors.