We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Retail Comms
Campaign Ideation
Internal Comms

Get in touch

Gemma Wharekawa
Account Director
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010


From the healing grounds of the Bungawalbin Valley.

Meluka Australia

For over 36,000 years the Bungawalbin Valley, with its unique and powerful Melaleuca Alternafolia tea trees, has been a centre of healing. Today, the region supplies the world with the highest quality tea tree oil, prized for its anti-bacterial and anti-microbial qualities.

Meluka are continuing the tradition of the land, producing the highest quality, native and organic honey by providing bees with the best environment for optimum hive health.

The Meluka honey brand celebrates the importance of this location – natural colours and textures, inspirational photograhy and messaging, all centred around the tree-ring mark.

Meluka Australia