We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Design
Packaging
Retail Comms
Campaign Ideation
Experiential
Internal Comms
Copywriting
Digital

Get in touch

Gemma Wharekawa
Account Director
gw@biggiesmalls.com
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010

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Muffin Break

Muffin Break

Packaging

Muffin Break are all about adding a little goodness to people’s everyday. It’s nothing overly grand or life-changing, just the simple things done right – quality ingredients from local suppliers, barista-made coffee and delicious baked goods straight from the oven.

In 2017 this promise was made public with the launch of the ‘Good Goes In’ tagline and external campaign. A key component of this was the redesign of their extensive range of packaging – one of (if not the most) highly visible channel to communicate their message and ‘add a little goodness’.

Staying true to the theme, we developed the concept 'In Good Hands' that would exhibit mini works of art on every packaging touch point. The immaculate illustrations, hand-carved by linocut master Peter Nevins, showcase the people and ingredients that are involved in making Muffin Break products so good.