NuZest required a suite of materials to promote Kids Good Stuff and the benefits of improved nutrition – more energy, sharper minds, stronger bones, healthier kids.
The campaign had to speak to mums and dads, and look like something their (fussy) kids would actually want to drink. It also needed to be related to, but distinct from, the greater range of Nuzest products.
The resulting campaign was a healthy success. Illustrations provided a fun and engaging way to showcase the product, brought to life across a range of media including print, outdoor and online.