The objective was simple – create a publication to engage customers during their time in store. Everything was up for grabs – naming, format, content and design. Most importantly, it needed to appear genuine and worthwhile, something customers might even take home or pass onto friends.
The result was Re:Fresh, a small but sleek editorial style magazine. The premium look and feel resonated strongly with customers. The content was varied, concise and engaging, perfect for a short coffee break. For Muffin Break, Re:Fresh now provides a new channel to promote products and events in an accessible editorial format.