We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Retail Comms
Campaign Ideation
Internal Comms

Get in touch

Gemma Wharekawa
Account Director
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010


Re-dressing Australia’s premium producer of fresh and pre-pack salads.

Salad Servers

Salad Servers are one of Australia's largest gourmet fresh and pre-packaged salad producers, supplying restaurants, airlines, QSRs, cafes and delis, as well as offering direct-to-consumer products via all major Australian supermarkets.

We worked with the Salad Servers team and their retail partners to deliver a robust and flexible rebrand that works successfully across all markets and SKUs.

The new brand launched at the 2019 Fine Food Fair, Australia's leading food service trade event. The reception has been overwhelming with a significant boost in direct-to-consumer orders.

Salad Servers