We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Retail Comms
Campaign Ideation
Internal Comms

Get in touch

Gemma Wharekawa
Account Director
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010


Planting seeds in Australia’s fastest growing supermarket category.

Soul Seed Hemp Foods

Soul Seed has been gracing the shelves of Coles Supermarkets since hemp food was legalised in 2017. Following the success of their range of hemp staples – seeds, oil and powders – the brand decided to expand their offering to take advantage of the fast growing healthy snackfood category.

Bright colours, graphic layouts and a playful tone of voice are used to draw attention, highlight claims and communicate the brand proposition.

The launch was a success, with the range now stocked in both major Australian supermarkets.

Soul Seed Hemp Foods

From conception to the shelves of Coles and Woolies in just three months, expanding to 11 SKUs including powders, oil, seeds and snacks.