We’re Biggie Smalls.

We create heavyweight, problem-solving concepts for food, health and lifestyle brands. In other words, the tasty stuff. The vital stuff. And the stuff that makes life worth living.

Because, just like books, people have an unforgiving habit of judging a brand by its cover. Which is why nothing whets our appetite like a juicy branding, packaging and retail comms challenge.

We start – where else – with you. Your business, your brand and your commercial challenges lead our thinking, which in turn inspires our conceptually relevant design. (So it's not just pretty, it's pretty smart.) And we follow up with bang on the money creative.

That way, you have the confidence that when you send your baby out into the toughest audience in the world – the fickle, bored, choosy, tight-fisted (but occasionally delightfully-free-spending-if-you-get-it-right) consumer – you've given it the very best start in life.

And that's what we do. All the time. We're award-winning, commercially minded and entrepreneurial by nature. We're fiercely proud of our work. Right, that's enough bigging ourselves up. Let’s talk.

What we offer

Brand Identity
Design
Packaging
Retail Comms
Campaign Ideation
Experiential
Internal Comms
Copywriting
Digital

Get in touch

Gemma Wharekawa
Account Director
gw@biggiesmalls.com
0414 887 521

Level 1
270 Devonshire St
Surry Hills 2010

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Vegie Delights

Vegie Delights

Identity & Packaging

Vegie Delights have been catering to the Australian vegetarian and vegan market for over 100 years. Their extensive range of meat-alternative products includes over 30 SKUs, stocked in all major supermarket chains. With the meat-free sector gaining momentum, Vegie Delights required a rebrand to maintain their position as Australia’s leading vego brand.

Change was executed company-wide – product recipes were made 100% vegan, packaging substrates were updated, and the visual identity was given some much-needed love. Particular focus was given to the food styling and photography to increase appetite appeal for new veg-curious customers.