Vegie Delights have been catering to the Australian vegetarian and vegan market for over 100 years. Their extensive range of meat-alternative products includes over 30 SKUs, stocked in all major supermarket chains. With the meat-free sector gaining momentum, Vegie Delights required a rebrand to maintain their position as Australia’s leading vego brand.
Change was executed company-wide – product recipes were made 100% vegan, packaging substrates were updated, and the visual identity was given some much-needed love. Particular focus was given to the food styling and photography to increase appetite appeal for new veg-curious customers.